Salaam, kia ora and hello.

My name is Nurul I am Malaysian and Indonesian who grew up in Aotearoa, New Zealand. I love to seek beauty in all things which sparked my passion of exploring new places and learning different cultures.

In 2018 I was in the Top 5 Miss Universe New Zealand where I was one of the first Muslim Hijabi in the world to do so. I was able to break boundaries and stereotypes on beauty and empower women worldwide.

Nonetheless, growing up I have always been interested in beauty and have been using natural oils as part of my daily beauty routine for my face, skin, scalp and hair for years.

I have dehydrated skin and hydrating products tend to make me feel either sticky or greasy. With a busy schedule and constant travels, I was seeking a product that will save me time and simplify my beauty regime.

And so a multipurpose beauty brand called Seek:Beauty was born.